Why taj vivanta

Most of the existing Vivanta and Gateway hotels will undergo renovation and their services upgraded within the next one year. Sarna also expects that the initiative will help improve its sales which has been suffering for the last few years. For the last two years, IHCL has been undergoing a debt restructuring exercise where it is looking at reducing its debt by cutting down operational expenses and selling weak assets. We believe that over time these hotels will get premium and it would translate into higher flow to our bottomline," he said.

The company also expects that the initiative will help differentiate the hotel chain in the market which has seen aggressive push from some of the global companies like Mariott Ltd, Intercontinental Hotels and Resorts in the luxury segment while AccorHotels in the mid and premium segment. Our game basically is to ensure that our leading position in terms of brand recall perspective continues to stay. For that, we have to identify certain plans which will completely differentiate ourselves,"said Chinmai Sharma, chief revenue officer, Taj Resorts and Palaces.

However, total income fell 2. At Never miss a story! Stay connected and informed with Mint. Seizing the opportunity to fill a market gap in China, Kempinski Hotels and Landor developed a smart, flexible three-star hotel offering.

To increase its chances of success in India, a luxury brand needs to take a holistic view of the customer journey. Missing emotional appeal BrandAsset Valuator BAV data and focus group findings revealed that although the Taj brand retained celebrity status, it was losing the emotional appeal critical for a top-end luxury brand. A roadmap for the future Based on our insights, Landor outlined six strategic principles: Move from a mono-brand structure to a sun-and-planets model.

Reserve the Taj brand for the luxury segment only. Create distinct brands for other viable market segments. Carefully manage and limit the use of the Taj name. Differentiate between the luxury brand and the corporate entity.

Name the corporate entity Taj Group. A brand for every guest New opportunities for luxury With the Taj brand reserved for the most opulent hotels in the portfolio, Landor found ways to heighten its luxury experience for guests. Ginger for the budget traveler Ginger, a two-star economy brand, focuses on secondary and tertiary cities in India, where the hospitality sector can be disorganized and unpredictable. Engaging employees Leadership faced a challenge in selling the new brand architecture to its staff, since many employees felt proud of working for the Taj brand.

Work Tangram Seizing the opportunity to fill a market gap in China, Kempinski Hotels and Landor developed a smart, flexible three-star hotel offering. Ideate and confer. Evolve and transform. Revel in a spirit that presents the normal with an unexpected twist.

Stylish and sophisticated, Vivanta delivers experiences with imagination, energy and efficiency. Open Now Open Now. Sign in with your organizational account. Activate Account. There seems to be an error fetching your details, kindly try again later. Your profile has been created successfully. Not received OTP? Account Activation Successful. Please login to avail full benefits of your Taj Membership.

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