Nick Y. Recent Ad Creative. MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Under Armour and its subsidiaries. Media Spend.
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Under Armour Advertising Spend:. Increased Spending YoY. Start advertising on Facebook or visit more case studies. View All Case Studies.
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Under Armour quietly tapped a chief accounting officer in November. Year in Review: Under Armour faces uphill climb as Plank steps down. In , even the biggest, most recognizable brands realize that traditional advertising is not enough.
Instead, the company will reinvest in the brand, like content creation, website redesign, and investing in a CRM. While an endorsement deal with a famous athlete may be effective, it can be very difficult to quantify the return on that spend. Patrik Frisk, CEO, elaborated on this and explained that ultimately, they are looking to drive brand consideration.
To be able to drive consideration you need to spend against the brand. They also want to understand their target consumer better as well. They plan to leverage the website and CRM platform in order to convert more top-of-funnel and mid-funnel. To business leaders and marketers working with much smaller budgets, what is there to learn from an international corporation's marketing shift?
In other words, even billion-dollar behemoths make missteps and have to continually reevaluate their marketing tactics. If Under Armour's shift in marketing strategy teaches us nothing else, it should be further proof that all companies NEED to be publishing consistent, quality content, regardless of why you may think "your company is different". Aligning your sales and marketing around a clear company mission, whether you are a company of 10 or 10,, is certainly sound advice.
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